Tuesday 20 May 2014

Really are the Education Industries do marketing activities as like eCommerce Portal?

“If you have command over English, you can command anyone”. This is the proverb used to say someone is expert in particular subject or particular business so that he has command over power compare to other team members. The Education System also started like that someone might be in the teaching profession couple of decade of years and he would have awarded by many of the Non-profitable organizations and Educational Body’s as “Best of the teacher”, “Award-winning headteacher”, “Teacher of the year”, etc…

The person mind & soul is full of upliftment of education for the nation. Being the education upliftment for nation as ambition he may start the school in very small way that too even without infrastructure because he is not the Businessman or not funded by Venture Capital (VC). But by the word of mouth, he would be getting overwhelming admissions for his schools though he doesn’t have any school infrastructure, process, standards, etc… Nowadays, we have 1000s of schools in the market but we can count it those kinds of schools being very few schools that too it may be single digit.

We would like to take this opportunity to introduce one pre-school in Bangalore which has started in very small in last year that too less than 30 students (Without any marketing activity or marketing strategy). More than the education, they are doing as profession. You can’t imagine the kind of care or Toiling and moiling effort to improve the kids wisdom in all the aspects. You would be wondering even the 15 months old kid what they noticed and given the annual report. It’s amazing! Marvelous. Please find the sample report here. (Download). It’s our wishes to success in their academic excellence.

Important Note: Pramiti is one of the only schools along with Inventure Academy in Karnataka that is part of the India Inclusion Forum launched on 26th of January 2014 on the occasion of Republic Day.

Today the schools are opened by the business people as another business entity part of their business. It becomes chain of schools. It’s another way of revenue generating model. Recently we observed one chain of school opened nearing to our area BTM, Bangalore which has done 1….N Marketing Activity (we can say there is no more marketing activity) to fulfill the admissions. Even the corporate generate Crores of business everyday they might not be done such a Huge Advertisement. It’s called as Killer Strategy. Usually, the Killer Strategy would be implemented ONLY product based company to compete other product or services. But Schools are doing it’s unvitable. Because end of the day all this marketing expenses going to bear by parents.

It’s NOT only the schools are doing these marketing activities. Even most of the colleges, universities, B-Schools are doing these marketing activities. One of their key marketing activities or strategies is Bulk SMS Promotional Activities with the key Targeted Audience. i.e.)  ABC Company is offering B-School(MBA Course) as part time course, they go to Job Portal and target all the fresh graduates and download their contacts and keep sending them SMS Communication about the advantages of B-School, features, etc… and convert them to become the B-School enrollment.

Conclusion: It’s quiet common nowadays each educational institutions targeting their student base and keep sending the SMS Communication to convert them into admissions. It becomes one of the basic marketing activities for Educational Institutions.

Source:http://blogs.siliconindia.com/bulksmscompany/Business/Really-are-the-Education-Industries-do-marketing-activities-as-like-eCommerce-Portal-bid-fP9gkbI221215141.html

Monday 19 May 2014

Five tips to get started with big data

Everyone seems to be talking about "big data" these days. Do you wonder what you’re missing out on? Let’s take a look at how you can get started with Big Data.

    Learn what it is, and what it is not. While we are all comfortable with the concept of data, why the emphasis on "big" data now? The world of data has changed. The speed at which data is produced and often is required to be consumed is nearly at the speed of thought. With data from sensors, geo-spatial tracked data and the discourse of human conversation being captured in social media today, our heads are left spinning with the amount of data being collected. And this is not just facts about dollars and cents or counts of activity. These are complex data points, often verbose text data that must be interpreted to identify the relevant meanings to your business. Big data simply means that you have a lot of data, and it is quite complex to use.

    Get with the program. Organizations can no longer stick their collective heads in the sand about the amount of data they must handle.

    Find the right people. Notice people come before tools. Data analysis tools are often touted as the “magic solution” to big data. While they will help you get there, you must have the right people that understand business strategy and data analysis (including statistical analysis, business modeling, and data mining).

    Find the right tools. The centralized IT group cannot keep up with the business’s demands for data and analytics. Self-service BI and analytics is the name of the game here. You want tools with features such as in-memory analytics that provide high-powered analysis on desktop-sized machines that your analysts can use.

    Be an IT-hugger. So often, once the business users and analysts get their hands on high-powered tools, they decide that IT is no longer needed. This could not be further from the truth. Often, IT has developed complex solutions to integrating data from large and diverse systems, providing standard methods for retrieving the data you need. In addition, IT is trained to plan for critical elements of your environment such as security and scalability. Figure out what the business needs, develop solid business rules around these requirements and learn from IT all you can.

Not so hard, right? Now, the next step? Go analyze. Go figure out how to turn your good company into a great company with the power of analytics.

Source: http://www.bizjournals.com/nashville/blog/2014/05/five-tips-to-get-started-with-big-data.html