Why Healthcare Companies should look towards Web Scraping

Why Healthcare Companies should look towards Web Scraping

The internet is a massive storehouse of information which is available in the form of text, media and other formats. To be competitive in this modern world, most businesses need access to this storehouse of information. But, all this information is not freely accessible as several websites do not allow you to save the data. This is where the process of Web Scraping comes in handy.

Web scraping is not new—it has been widely used by financial organizations, for detecting fraud; by marketers, for marketing and cross-selling; and by manufacturers for maintenance scheduling and quality control. Web scraping has endless uses for business and personal users. Every business or individual can have his or her own particular need for collecting data. You might want to access data belonging to a particular category from several websites. The different websites belonging to the particular category display information in non-uniform formats. Even if you are surfing a single website, you may not be able to access all the data at one place.

The data may be distributed across multiple pages under various heads. In a market that is vast and evolving rapidly, strategic decision-making demands accurate and thorough data to be analyzed, and on a periodic basis. The process of web scraping can help you mine data from several websites and store it in a single place so that it becomes convenient for you to a alyze the data and deliver results.

In the context of healthcare, web scraping is gaining foothold gradually but qualitatively. Several factors have led to the use of web scraping in healthcare. The voluminous amount of data produced by healthcare industry is too complex to be analyzed by traditional techniques. Web scraping along with data extraction can improve decision-making by determining trends and patterns in huge amounts of intricate data. Such intensive analyses are becoming progressively vital owing to financial pressures that have increased the need for healthcare organizations to arrive at conclusions based on the analysis of financial and clinical data. Furthermore, increasing cases of medical insurance fraud and abuse are encouraging healthcare insurers to resort to web scraping and data extraction techniques.

Healthcare is no longer a sector relying solely on person to person interaction. Healthcare has gone digital in its own way and different stakeholders of this industry such as doctors, nurses, patients and pharmacists are upping their ante technologically to remain in sync with the changing times. In the existing setup, where all choices are data-centric, web scraping in healthcare can impact lives, educate people, and create awareness. As people no more depend only on doctors and pharmacists, web scraping in healthcare can improve lives by offering rational solutions.

To be successful in the healthcare sector, it is important to come up with ways to gather and present information in innovative and informative ways to patients and customers. Web scraping offers a plethora of solutions for the healthcare industry. With web scraping and data extraction solutions, healthcare companies can monitor and gather information as well as track how their healthcare product is being received, used and implemented in different locales. It offers a safer and comprehensive access to data allowing healthcare experts to take the right decisions which ultimately lead to better clinical experience for the patients.

Web scraping not only gives healthcare professionals access to enterprise-wide information but also simplifies the process of data conversion for predictive analysis and reports. Analyzing user reviews in terms of precautions and symptoms for diseases that are incurable till date and are still undergoing medical research for effective treatments, can mitigate the fear in people. Data analysis can be based on data available with patients and is one way of creating awareness among people.

Hence, web scraping can increase the significance of data collection and help doctors make sense of the raw data. With web scraping and data extraction techniques, healthcare insurers can reduce the attempts of frauds, healthcare organizations can focus on better customer relationship management decisions, doctors can identify effective cure and best practices, and patients can get more affordable and better healthcare services.

Web scraping applications in healthcare can have remarkable utility and potential. However, the triumph of web scraping and data extraction techniques in healthcare sector depends on the accessibility to clean healthcare data. For this, it is imperative that the healthcare industry think about how data can be better recorded, stored, primed, and scraped. For instance, healthcare sector can consider standardizing clinical vocabulary and allow sharing of data across organizations to heighten the benefits from healthcare web scraping practices.

Healthcare sector is one of the top sectors where data is multiplying exponentially with time and requires a planned and structured storage of data. Continuous web scraping and data extraction is necessary to gain useful insights for renewing health insurance policies periodically as well as offer affordable and better public health solutions. Web scraping and data extraction together can process the mammoth mounds of healthcare data and transform it into information useful for decision making.

To reduce the gap between various components of healthcare sector-patients, doctors, pharmacies and hospitals, healthcare organizations and websites will have to tap the technology to collect data in all formats and present in a usable form. The healthcare sector needs to overcome the lag in implementing effective web scraping and data extraction techniques as well as intensify their pace of technology adoption. Web scraping can contribute enormously to the healthcare industry and facilitate organizations to methodically collect data and process it to identify inadequacies and best practices that improve patient care and reduce costs.

Source: https://www.promptcloud.com/blog/why-health-care-companies-should-use-web-scraping

Business Intelligence & Data Warehousing in a Business Perspective

Business Intelligence & Data Warehousing in a Business Perspective

Business Intelligence

Business Intelligence has become a very important activity in the business arena irrespective of the domain due to the fact that managers need to analyze comprehensively in order to face the challenges.

Data sourcing, data analysing, extracting the correct information for a given criteria, assessing the risks and finally supporting the decision making process are the main components of BI.

In a business perspective, core stakeholders need to be well aware of all the above stages and be crystal clear on expectations. The person, who is being assigned with the role of Business Analyst (BA) for the BI initiative either from the BI solution providers' side or the company itself, needs to take the full responsibility on assuring that all the above steps are correctly being carried out, in a way that it would ultimately give the business the expected leverage. The management, who will be the users of the BI solution, and the business stakeholders, need to communicate with the BA correctly and elaborately on their expectations and help him throughout the process.

Data sourcing is an initial yet crucial step that would have a direct impact on the system where extracting information from multiple sources of data has to be carried out. The data may be on text documents such as memos, reports, email messages, and it may be on the formats such as photographs, images, sounds, and they can be on more computer oriented sources like databases, formatted tables, web pages and URL lists. The key to data sourcing is to obtain the information in electronic form. Therefore, typically scanners, digital cameras, database queries, web searches, computer file access etc, would play significant roles. In a business perspective, emphasis should be placed on the identification of the correct relevant data sources, the granularity of the data to be extracted, possibility of data being extracted from identified sources and the confirmation that only correct and accurate data is extracted and passed on to the data analysis stage of the BI process.

Business oriented stake holders guided by the BA need to put in lot of thought during the analyzing stage as well, which is the second phase. Synthesizing useful knowledge from collections of data should be done in an analytical way using the in-depth business knowledge whilst estimating current trends, integrating and summarizing disparate information, validating models of understanding, and predicting missing information or future trends. This process of data analysis is also called data mining or knowledge discovery. Probability theory, statistical analysis methods, operational research and artificial intelligence are the tools to be used within this stage. It is not expected that business oriented stake holders (including the BA) are experts of all the above theoretical concepts and application methodologies, but they need to be able to guide the relevant resources in order to achieve the ultimate expectations of BI, which they know best.

Identifying relevant criteria, conditions and parameters of report generation is solely based on business requirements, which need to be well communicated by the users and correctly captured by the BA. Ultimately, correct decision support will be facilitated through the BI initiative and it aims to provide warnings on important events, such as takeovers, market changes, and poor staff performance, so that preventative steps could be taken. It seeks to help analyze and make better business decisions, to improve sales or customer satisfaction or staff morale. It presents the information that manager's need, as and when they need it.

In a business sense, BI should go several steps forward bypassing the mere conventional reporting, which should explain "what has happened?" through baseline metrics. The value addition will be higher if it can produce descriptive metrics, which will explain "why has it happened?" and the value added to the business will be much higher if predictive metrics could be provided to explain "what will happen?" Therefore, when providing a BI solution, it is important to think in these additional value adding lines.

Data warehousing

In the context of BI, data warehousing (DW) is also a critical resource to be implemented to maximize the effectiveness of the BI process. BI and DW are two terminologies that go in line. It has come to a level where a true BI system is ineffective without a powerful DW, in order to understand the reality behind this statement, it's important to have an insight in to what DW really is.

A data warehouse is one large data store for the business in concern which has integrated, time variant, non volatile collection of data in support of management's decision making process. It will mainly have transactional data which would facilitate effective querying, analyzing and report generation, which in turn would give the management the required level of information for the decision making.

The reasons to have BI together with DW

At this point, it should be made clear why a BI tool is more effective with a powerful DW. To query, analyze and generate worthy reports, the systems should have information available. Importantly, transactional information such as sales data, human resources data etc. are available normally in different applications of the enterprise, which would obviously be physically held in different databases. Therefore, data is not at one particular place, hence making it very difficult to generate intelligent information.

The level of reports expected today, are not merely independent for each department, but managers today want to analyze data and relationships across the enterprise so that their BI process is effective. Therefore, having data coming from all the sources to one location in the form of a data warehouse is crucial for the success of the BI initiative. In a business viewpoint, this message should be passed and sold to the managements of enterprises so that they understand the value of the investment. Once invested, its gains could be achieved over several years, in turn marking a high ROI.

Investment costs for a DW in the short term may look quite high, but it's important to re-iterate that the gains are much higher and it will span over many years to come. It also reduces future development cost since with the DW any requested report or view could be easily facilitated. However, it is important to find the right business sponsor for the project. He or she needs to communicate regularly with executives to ensure that they understand the value of what's being built. Business sponsors need to be decisive, take an enterprise-wide perspective and have the authority to enforce their decisions.

Process

Implementation of a DW itself overlaps with some phases of the above explained BI process and it's important to note that in a process standpoint, DW falls in to the first few phases of the entire BI initiative. Gaining highly valuable information out of DW is the latter part of the BI process. This can be done in many ways. DW can be used as the data repository of application servers that run decision support systems, management Information Systems, Expert systems etc., through them, intelligent information could be achieved.

But one of the latest strategies is to build cubes out of the DW and allow users to analyze data in multiple dimensions, and also provide with powerful analytical supporting such as drill down information in to granular levels. Cube is a concept that is different to the traditional relational 2-dimensional tabular view, and it has multiple dimensions, allowing a manager to analyze data based on multiple factors, and not just two factors. On the other hand, it allows the user to select whatever the dimension he wish to choose for analyzing purposes and not be limited by one fixed view of data, which is called as slice & dice in DW terminology.

BI for a serious enterprise is not just a phase of a computerization process, but it is one of the major strategies behind the entire organizational drivers. Therefore management should sit down and build up a BI strategy for the company and identify the information they require in each business direction within the enterprise. Given this, BA needs to analyze the organizational data sources in order to build up the most effective DW which would help the strategized BI process.

High level Ideas on Implementation

At the heart of the data warehousing process is the extract, transform, and load (ETL) process. Implementation of this merely is a technical concern but it's a business concern to make sure it is designed in such a way that it ultimately helps to satisfy the business requirements. This process is responsible for connecting to and extracting data from one or more transactional systems (source systems), transforming it according to the business rules defined through the business objectives, and loading it into the all important data model. It is at this point where data quality should be gained. Of the many responsibilities of the data warehouse, the ETL process represents a significant portion of all the moving parts of the warehousing process.

Creation of a powerful DW depends on the correctness of data modeling, which is the responsibility of the database architect of the project, but BA needs to play a pivotal role providing him with correct data sources, data requirements and most importantly business dimensions. Business Dimensional modeling is a special method used for DW projects and this normally should be carried out by the BA and from there onwards technical experts should take up the work. Dimensions are perspectives specific to a business that could be used for analysis purposes. As an example, for a sales database, the dimensions could include Product, Time, Store, etc. Obviously these dimensions differ from one business to another and hence for each DW initiative those dimensions should be correctly identified and that could be very well done by a person who has experience in the DW domain and understands the business as well, making it apparent that DW BA is the person responsible.

Each of the identified dimensions would be turned in to a dimension table at the implementation phase, and the objective of the above explained ETL process is to fill up these dimension tables, which in turn will be taken to the level of the DW after performing some more database activities based on a strong underlying data model. Implementation details are not important for a business stakeholder but being aware of high level process to this level is important so that they are also on the same pitch as that of the developers and can confirm that developers are actually doing what they are supposed to do and would ultimately deliver what they are supposed to deliver.

Security is also vital in this regard, since this entire effort deals with highly sensitive information and identification of access right to specific people to specific information should be correctly identified and captured at the requirements analysis stage.

Advantages

There are so many advantages of BI system. More presentation of analytics directly to the customer or supply chain partner will be possible. Customer scores, customer campaigns and new product bundles can all be produced from analytic structures resulting in high customer retention and creation of unique products. More collaboration within information can be achieved from effective BI. Rather than middle managers getting great reports and making their own areas look good, information will be conveyed into other functions and rapidly shared to create collaborative decisions increasing the efficiency and accuracy. The return on human capital will be greatly increased.

Managers at all levels will save their time on data analysis, and hence saving money for the enterprise, as the time of managers is equal to money in a financial perspective. Since powerful BI would enable monitoring internal processes of the enterprises more closely and allow making them more efficient, the overall success of the organization would automatically grow. All these would help to derive a high ROI on BI together with a strong DW. It is a common experience to notice very high ROI figures on such implementations, and it is also important to note that there are many non-measurable gains whilst we consider most of the measurable gains for the ROI calculation. However, at a stage where it is intended to take the management buy-in for the BI initiative, it's important to convert all the non measurable gains in to monitory values as much as possible, for example, saving of managers time can be converted in to a monitory value using his compensation.

The author has knowledge in both Business and IT. Started career as a Software Engineer and moved to work in the business analysis area of a premier US based software company.

Source: http://ezinearticles.com/?Business-Intelligence-and-Data-Warehousing-in-a-Business-Perspective&id=35640

How to Scrape a Website into Excel without programming

How to Scrape a Website into Excel without programming

This web scraping tutorial will teach you visually step by step how to scrape or extract or pull data from websites using import.io(Free Tool) without programming skills into Excel.

Personally, I use web scraping for analysing my competitors’ best-performing blog posts or content such as what blog posts or content received most comments or social media shares.

In this tutorial,We will scrape the following data from a blog:

    All blog posts URLs.
    Authors names for each post.
    Blog posts titles.
    The number of social media shares each post received.

Then we will use the extracted data to determine what are the popular blog posts and their authors,which posts received much engagement from users through social media shares and on page comments.

Let’s get started.

Step 1:Install import.io app

The first step is to install import.io app.A free web scraping tool and one of the best web scraping software.It is available for Windows,Mac and Linux platforms.Import.io offers advanced data extraction features without coding by allowing you to create custom APIs or crawl entire websites.

After installation, you will need to sign up for an account.It is completely free so don’t worry.I will not cover the installation process.Once everything is set correctly you will see something similar to the window below after your first login.

Step 2:Choose how to scrape data using import.io extractor

With import.io you can do data extraction by creating custom APIs or crawling the entire websites.It comes equipped with different tools for data extraction such as magic,extractor,crawler and connector.

In this tutorial,I will use a tool called “extractor” to create a custom API for our data extraction process.

To get started click the “new” red button on the right top of the page and then click “Start Extractor” button on the pop-up window.

After clicking  “Start Extractor” the Import.io app internal browser window will open as shown below.

Step 3:Data scraping process

Now after the import.io browser is open navigate to the blog URL you want to scrape data from. Then once you already navigated to the target blog URL turn on extraction.In this tutorial,I will use this blog URL bongo5.com  for data extraction.

You can see from the window below I already navigated to www.bongo5.com but extraction switch is still off.

Turn extraction switch “ON” as shown in the window below and move to the next step.

Step 4:Training the “columns” or specifying the data we want to scrape

In this step,I will specify exactly what kind of data I want to scrape from the blog.On import.io app specifying the data you want to scrape is referred to as “training the columns”.Columns represent the data set I want to scrape(post titles,authors’ names and posts URLs).

In order to understand this step, you need to know the difference between a blog page and a blog post.A page might have a single post or multiple posts depending on the blog configuration.

A blog might have several blog posts,even hundreds or thousands of posts.But I will take only one session to train the “extractor” about the data I want to extract.I will do so by using an import.io visual highlighter.Once the data extraction is turned on the-the highlighter will appear by default.

I will do the training session for a single post in a single blog page with multiple posts then the extractor will extract data automatically for the remaining posts on the “same” blog page.
Step 4a:Creating “post_title” column

I will start by renaming “my_column” into the name of the data I want to scrape.Our goal in this tutorial is to scrape the blog posts titles,posts URLs,authors names and get social statistics later so I will create columns for posts titles,posts URLs,authors names.Later on, I will teach you how to get social statistics for the post URLs.

After editing “my_column” into “post_title” then point the mouse cursor over to any of the Posts title on the same blog page and the visual highlighter will automatically appear.Using the highlighter I can select the data I want to extract.

You can see below I selected one of the blog post titles on the page.The rectangular box with orange border is the visual highlighter.

The app will ask you how is the data arranged on the page.Since I have more than one post in a single page then you have rows of repeating data.This blog is having 25 posts per page.So you will select “many rows”.Sometimes you might have a single post on a page for that case you need to select “Just one row”.

Source: http://nocodewebscraping.com/web-scraping-for-dummies-tutorial-with-import-io-without-coding/

Are You Screen Scraping or Data Mining?

Are You Screen Scraping or Data Mining?

Many of us seem to use these terms interchangeably but let’s make sure we are clear about the differences that make each of these approaches different from the other.

Basically, screen scraping is a process where you use a computer program or software to extract information from a website.  This is different than crawling, searching or mining a site because you are not indexing everything on the page – a screen scraper simply extracts precise information selected by the user.  Screen scraping is a useful application when you want to do real-time, price and product comparisons, archive web pages, or acquire data sets that you want to evaluate or filter.

When you perform screen scraping, you are able to scrape data more directly and, you can automate the process if you are using the right solution. Different types of screen scraping services and solutions offer different ways of obtaining information. Some look directly at the html code of the webpage to grab the data while others use more advanced, visual abstraction techniques that can often avoid “breakage” errors when the web source experiences a programming or code change.

On the other hand, data mining is basically the process of automatically searching large amounts of information and data for patterns. This means that you already have the information and what you really need to do is analyze the contents to find the useful things you need. This is very different from screen scraping as screen scraping requires you to look for the data, collect it and then you can analyze it.

Data mining also involves a lot of complicated algorithms often based on various statistical methods. This process has nothing to do with how you obtain the data. All it cares about is analyzing what is available for evaluation.

Screen scraping is often mistaken for data mining when, in fact, these are two different things. Today, there are online services that offer screen scraping. Depending on what you need, you can have it custom tailored to meet your specific needs and perform precisely the tasks you want. But screen scraping does not guarantee any kind of analysis of the data.

Source: http://www.connotate.com/are-you-screen-scraping-or-data-mining/