Benefits of Predictive Analytics and Data Mining Services

Benefits of Predictive Analytics and Data Mining Services

Predictive Analytics is the process of dealing with variety of data and apply various mathematical formulas to discover the best decision for a given situation. Predictive analytics gives your company a competitive edge and can be used to improve ROI substantially. It is the decision science that removes guesswork out of the decision-making process and applies proven scientific guidelines to find right solution in the shortest time possible.

Predictive analytics can be helpful in answering questions like:

-  Who are most likely to respond to your offer?
-  Who are most likely to ignore?
-  Who are most likely to discontinue your service?
-  How much a consumer will spend on your product?
-  Which transaction is a fraud?
-  Which insurance claim is a fraudulent?
-  What resource should I dedicate at a given time?

Benefits of Data mining include:

-  Better understanding of customer behavior propels better decision
-  Profitable customers can be spotted fast and served accordingly
-  Generate more business by reaching hidden markets
-  Target your Marketing message more effectively
-  Helps in minimizing risk and improves ROI.
-  Improve profitability by detecting abnormal patterns in sales, claims, transactions etc
-  Improved customer service and confidence
-  Significant reduction in Direct Marketing expenses

Basic steps of Predictive Analytics are as follows:

-  Spot the business problem or goal
-  Explore various data sources such as transaction history, user demography, catalog details, etc)
-  Extract different data patterns from the above data
-  Build a sample model based on data & problem
-  Classify data, find valuable factors, generate new variables
-  Construct a Predictive model using sample
-  Validate and Deploy this Model

Standard techniques used for it are:

-  Decision Tree
-  Multi-purpose Scaling
-  Linear Regressions
-  Logistic Regressions
-  Factor Analytics
-  Genetic Algorithms
-  Cluster Analytics
-  Product Association

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Web Data Extraction Services and Data Collection Form Website Pages

For any business market research and surveys plays crucial role in strategic decision making. Web scrapping and data extraction techniques help you find relevant information and data for your business or personal use. Most of the time professionals manually copy-paste data from web pages or download a whole website resulting in waste of time and efforts.

Instead, consider using web scraping techniques that crawls through thousands of website pages to extract specific information and simultaneously save this information into a database, CSV file, XML file or any other custom format for future reference.

Examples of web data extraction process include:
• Spider a government portal, extracting names of citizens for a survey
• Crawl competitor websites for product pricing and feature data
• Use web scraping to download images from a stock photography site for website design

Automated Data Collection
Web scraping also allows you to monitor website data changes over stipulated period and collect these data on a scheduled basis automatically. Automated data collection helps you discover market trends, determine user behavior and predict how data will change in near future.

Examples of automated data collection include:
• Monitor price information for select stocks on hourly basis
• Collect mortgage rates from various financial firms on daily basis
• Check whether reports on constant basis as and when required

Using web data extraction services you can mine any data related to your business objective, download them into a spreadsheet so that they can be analyzed and compared with ease.

In this way you get accurate and quicker results saving hundreds of man-hours and money!

With web data extraction services you can easily fetch product pricing information, sales leads, mailing database, competitors data, profile data and many more on a consistent basis.

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